Mitsubishi Motors Thailand announces Appointment of Executive Vice President

Mitsubishi Motors (Thailand) Co., Ltd. today announced the appointment of Mr. Eiichi Koito as the Executive Vice President of Domestic Sales Unit, Sales Strategy Unit, Network Improvement Unit and After Sales Unit to further strengthen the oversight of its sales, marketing and aftersales and also leverage its competitiveness to maximize customer’s satisfaction.

Mr. Koito has long experience in automobile industry. His proficiency and skills to lead driving large organization has been proven by serving Mitsubishi Motors Corporation in various senior leadership positions. He remains committed to drive the company forwards to increase productivity and sustainable growth, to align with Mitsubishi Motors Corporation’s three-year mid-term business plan which focusing more on ASEAN particularly Thailand.

Mr. Koito joined Mitsubishi Corporation in 1994 and worked in several management roles including product planning, sales and marketing including overseas assignment. In 2014, he was appointed as General Manager, After Sales Planning Department at Mitsubishi Motors Corporation. In 2019, He was appointed as Division General Manager, ASEAN A Division. In early 2020, he was promoted as Assistant Co-COO. His latest appointment to Executive Vice President of Domestic Sales Unit, Sales Strategy Unit, Network Improvement Unit and After Sales Unit, Mitsubishi Motors Thailand comes into effect from September 8, 2020.