Mitsubishi Motors Thailand Launches ‘THE EXCLUSIVE STORY EP. 1 - LIFE OF THE EXPLORER,’ to Take Off-Road Enthusiasts to Conquer Pha Tad in Phetchabun

BANGKOK – May 31, 2024: Mitsubishi Motors Thailand has kicked off ‘THE EXCLUSIVE STORY EP. 1 - LIFE OF THE EXPLORER’, an event that invites customers to enjoy exclusive experiences of off-road adventure trips with the Mitsubishi Triton and Mitsubishi Pajero Sport, offering the 4x4 driving experience. The first event took participants to the Khao Kho National Park to test the capabilities of the vehicles in conquering Pha Tad, the highest peak of Phetchabun province. The event also featured charity activities including making firebreaks to prevent forest fires at the park and donating essential supplies to National Park staffs.

 

Ms. Ritsuko Kaneko, Senior Vice President of CX & Innovation of Mitsubishi Motors Thailand, said “With our strong determination to provide exclusive experiences and engage with our customers, Mitsubishi Motors Thailand has launched ‘THE EXCLUSIVE STORY EP. 1 - LIFE OF THE EXPLORER’. The event emphasizes the brand’s positioning to provide vehicles as reliable partners in fulfilling life's mobility and change every day into something exciting and enjoyable. By supporting various lifestyles that require great mobility with Mitsubishi Motors-ness DNA that represents technical reliability, drivability with advanced safety and comfort, our vehicles will evoke drivers’ spirit of adventure, motivating them to go one step further than usual, while safely bringing them home from just about any adventures.”

 

Customers were impressed with the 4X4 driving experiences of Mitsubishi Triton and Mitsubishi Pajero Sport throughout the two-day event, taking place amidst the stunning landscape of Khao Kho National Park. They also had the opportunity to conquer Pha Tad, the highest peak of Phetchabun province, in an adventure that blended excitement with the rugged beauty of nature.

 

In addition to thrilling off-road experiences, the first day of the event was dedicated to charity activities in which participants made firebreaks aimed at preventing forest fires in the Ban Nam Pieng Din Point in Khao Kho National Park. They also contributed essential firebreaks equipment and food and beverage donation to support National Park staffs’ efforts in safeguarding the natural habitat.

 

Mr. Nuttanon Kochum, the owner of an All-New Mitsubishi Triton ATHLETE who participated in the event, shared his thoughts, "It is my first ever experience to drive All-New Triton ATHLETE to conquer Pha Tad, which is very impressive. Scaling Pha Tad revealed the excellent capabilities of the All-New Mitsubishi Triton Athlete's suspension system. With various assistive features, navigating Pha Tad was effortless. The 4-wheel drive system responded well to real-world driving conditions. For those considering joining the Mitsubishi family, I encourage you to experience the quality and performance of the vehicle, which will make your decision easier."

 

Customers and members of the public interested in participating in Mitsubishi Motors Thailand's exclusive events can stay updated by following Mitsubishi Motors Thailand's Facebook page at www.facebook.com/MitsubishiMotorsTH and M-JOURNEY's Facebook page at www.facebook.com/Mjourneythailand

 

About Mitsubishi Motors Thailand (MMTh) 

Mitsubishi Motors (Thailand) Co., Ltd., the largest plant in the MMC group and an export hub to more than 120 countries, is one of Thailand’s leading automotive manufacturers committed to produce and sell a range of vehicles that are eco-friendly, high in quality, performance, safety, comfort, technology, and customer satisfaction. In 2018, MMTH officially opened Education Academy in Pathum Thani and celebrated a total production of six million units at the beginning of 2021. MMTh’s current range of vehicles includes MITSUBISHI TRITON, MITSUBISHI PAJERO SPORT, MITSUBISHI ATTRAGE, MITSUBISHI MIRAGE, MITSUBISHI XPANDER, MITSUBISHI XPANDER CROSS and MITSUBISHI OUTLANDER PHEV. To ensure the highest quality, MMTh uses its proving ground in Si Racha, Chonburi to assess products from design and prototype stages to pre-production and commercialization. This ensures customers take delivery of vehicles that are second-to-none in all aspects of quality.  Stay updated with Mitsubishi Motors Thailand: