Mitsubishi Motors Thailand Enhances the Driving Experience with Mitsubishi e:MOTION by Debuting the ALL-NEW MITSUBISHI XFORCE HEV, Reaffirming Its Leadership in Full Hybrid Vehicles

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Mitsubishi Motors Thailand unveils ALL-NEW MITSUBISHI XFORCE HEV, its latest full hybrid vehicle, led by Mr. Ryoichi Inaba (2^nd from right), President and CEO of Mitsubishi Motors (Thailand) Co., Ltd., Mr. Masahiro Ito  (2^nd from left), Chief Product Specialist of Mitsubishi Motors Corporation, Mr. Naoki Akita  (far left), Program Design Director of Mitsubishi Motors Corporation, and Mr. Sarote Maartlert  (far right), Executive Vice President of Sales & Aftersales, Mitsubishi Motors (Thailand) Co., Ltd.

Bangkok – March 20, 2025: Mitsubishi Motors (Thailand) Co., Ltd. recently underlined its leadership in HEVs with the debut of the ALL-NEW MITSUBISHI XFORCE HEV to the Thai market for the first time. This latest compact SUV stands out with its bold design, impressive performance, outstanding comfort, and cutting-edge technology. Developed as the next evolution of MITSUBISHI e:MOTION, it integrates three of Mitsubishi Motors' most advanced technologies, delivering an even more refined and exhilarating driving experience.

 

To ensure top-tier quality, the ALL-NEW MITSUBISHI XFORCE HEV will be produced at Mitsubishi Motors Thailand’s factory and distributed through an extensive network of over 190 authorized dealers nationwide. First launched in Indonesia in August 2023 with an internal combustion engine (ICE) model, this global strategic model has since expanded to Vietnam, the Philippines, Latin America, Africa, the Middle East, and other regions throughout 2024, solidifying its position as a key product in Mitsubishi Motors' global lineup.

 

The ALL-NEW MITSUBISHI XFORCE HEV strengthens Mitsubishi Motors’ hybrid lineup, following the success of the MITSUBISHI XPANDER HEV and MITSUBISHI XPANDER CROSS HEV, which debuted in Thailand in February 2024. This new-generation compact SUV is designed to captivate customers with its latest full hybrid powertrain, developed from Mitsubishi’s renowned plug-in hybrid electric vehicle (PHEV) system. It boasts exceptional fuel efficiency, an environmentally friendly profile, and powerful acceleration. Additionally, 7-Drive Mode with Active Yaw Control (AYC) with All-Wheel Control system, which helps calculate power distribution from the drive system and braking force to each wheel. This allows both the front and rear wheels to work in harmony, maximizing vehicle balance when cornering, ensuring safety and confidence on every road.

 

"This is the first time the ALL-NEW MITSUBISHI XFORCE HEV has been equipped with our latest full hybrid system, and we take immense pride in manufacturing this model right here in Thailand at our Laem Chabang Factory. Over the past several months, we have conducted extensive testing, covering more than 100,000 kilometers across various terrains in Thailand since last year to evaluate its durability and driving performance. Our testing team gathered valuable feedback, which our R&D engineers used to fine-tune and optimize this model. The final stage included durability tests and a specially tuned suspension system designed to perfectly suit Thailand’s diverse road conditions. At Mitsubishi Motors, quality and driving experience have always been our top priorities, and we never compromise on these standards. We sincerely hope that the ALL-NEW MITSUBISHI XFORCE HEV will excite and impress Thai customers, receiving positive feedback from the market," said Mr. Ryoichi Inaba, President & CEO of Mitsubishi Motors (Thailand) Co., Ltd.

 

The key features of the ALL-NEW MITSUBISHI XFORCE HEV can be categorized into four main pillars: Design, Performance, Safety, and Interior Comfort.

 

Design

• The Exterior is crafted under the ‘Silky and Solid’ design concept—Mitsubishi’s new approach that combines elegance with power.  Its sleek and distinctive appearance makes it an icon of the era, featuring LED daytime running lights and smoked LED taillights arranged in a T-shape, enhancing the vehicle’s width and sense of stability.
  
  
• The Large 18-Inch Alloy Wheels feature a stunning aerodynamic design, enhancing both style and performance. Complemented by contrasting wheel arches, which use materials and colors that stand out against the body color, these elements emphasize its bold SUV character.
  
  
• The Interior is designed with premium materials and meticulous attention to detail, following the “Horizontal Axis” concept for excellent visibility. The 2-Tone Interior Color is accented with special water- and stain-resistant fabric, ensuring durability and cleanliness. Additionally, it comes equipped with various convenience features, creating a comfortable and enjoyable throughout the journey.

 

Performance

• The ALL-NEW MITSUBISHI XFORCE HEV comes with an ultimate driving experience known as MITSUBISHI e:MOTION, which integrates three of Mitsubishi’s most advanced technologies: the latest full-hybrid drive system, 7 Drive Mode, and the Active Yaw Control (AYC) system.
• The New Generation Full Hybrid System operates through a high-power electric motor and a high-efficiency battery, specially designed for hybrid vehicles. It is paired with a 1.6-liter DOHC 16-valve MIVEC gasoline engine, evolving from the first-generation full hybrid system into an improved version that delivers enhanced power efficiency. The system features a new 2-Speed Transaxle, which automatically adjusts the drivetrain operation based on driving conditions and road surfaces, ensuring smooth acceleration and seamless performance. Additionally, it includes a motor disconnection mechanism, which helps reduce energy loss, contributing to an exceptional fuel efficiency of 24.4 kilometers per liter¹. This allows for the longest driving range in its class per full tank. The system ensures quiet operation and outstanding acceleration, whether on highways or steep inclines.
• With 7-Drive Mode, no road condition is a challenge. The available modes include Normal (for regular roads), Wet (for slippery surfaces), Gravel (for unpaved roads), Tarmac (for paved roads), and Mud (for muddy terrains). Additionally, two energy management options are available: Charge Mode (for battery charging) and EV Priority Mode (for 100% electric driving). The driver can switch between these modes manually, depending on road conditions, weather, or driving preferences.
• Active Yaw Control (AYC) derived from Mitsubishi’s rally car technology, the Active Yaw Control (AYC) system optimizes power distribution between the left and right wheels when cornering. This ensures enhanced stability, allowing the vehicle to navigate turns with precision, safety, and confidence in all driving situations.
• The ALL-NEW MITSUBISHI XFORCE HEV features a specially tuned Suspension System designed to adapt to all road conditions in Thailand. Having undergone extensive testing over 100,000 kilometers.

 

Safety

• Equipped with Advanced Driver Assistance Systems (ADAS), Diamond Sense provides comprehensive safety by monitoring the vehicle’s surroundings with 360-degree precision. Utilizing cameras, radar, and sensors, the system enhances driving confidence with features such as:

                -  Multi Around View Monitor with Moving Object Detection (MAM with MOD)

                -  Leading Car Departure Notification (LCDN)

                -  Blind Spot Warning with Lane Change Assist (BSW with LCA)

                -  Forward Collision Mitigation System (FCM)

                -  Adaptive Cruise Control (ACC)

                -  Auto High Beam (AHB)

                -  Rear Cross Traffic Alert (RCTA)
             Additionally, Anti-Locking Brake System (ABS), Electronic Brakeforce Distribution (EBD), Brake Assist (BA), and Six SRS Airbags come as standard equipment in all variants.

 

Interior Comfort
Elevate your journey with premium relaxation with:

• Most Spacious Cabin in Its Class –the exceptionally roomy interior offers generous headroom, shoulder room, and legroom, ensuring a comfortable ride for up to five passengers without feeling cramped. The rear seats feature a 40:20:40 split-folding design and can recline in eight levels for personalized comfort. Additionally, the seats are upholstered with Heat Guard material, which helps reflect heat from sunlight to keep the cabin cooler.

• Dynamic Sound Yamaha Premium Sound System – a high-quality audio system features 8 speakers, developed in collaboration with Yamaha Corporation, delivering crystal-clear, high-definition sound in every dimension. This allows you to enjoy your favorite music with an instrument-separated listening experience.

• nanoe™ X – Creates clean and fresh air by inhibiting bacteria and reducing air fatigue, ensuring a refreshing atmosphere throughout your journey.

• Ambient Lighting – Enhances the cabin ambiance with illumination on the front console and door panels.

The ALL-NEW MITSUBISHI XFORCE HEV is available in three variants:

• Ignite – Starting from 899,000 THB
  Available in three exterior colors: White Diamond, Blade Silver, and Graphite Grey

• Ultimate – Starting from 1,039,000 THB
  Available in four exterior colors: White Diamond (Black Roof), Blade Silver,
  Graphite Grey, and Jet Black Mica
  
  
• Ultimate X – Starting from 1,089,000 THB
  Available in five exterior colors: White Diamond (Black Roof), Graphite Grey (Black Roof), Energetic Yellow (Black Roof), Spirit Red (Black Roof), and Jet Black Mica

 

Comes with a 5-year unlimited mileage hybrid system warranty and a 10-year unlimited mileage hybrid battery warranty. Enjoy peace of mind with reliable after-sales service and readily available spare parts, as the vehicle is locally manufactured for fast and efficient part distribution. Additionally, Mitsubishi’s nationwide network of trained technicians ensures expert care and support at authorized dealerships across the country.

 

Exclusive for customers who decide to own the ALL-NEW MITSUBISHI XFORCE HEV by making a reservation by May 31, 2025, and receiving the vehicle by July 31, 2025, will receive special privileges under the “Early Bird Offers” campaign², specifically available during the launch period. Customers will receive a Centara Hotels & Resorts gift voucher worth 10,000 THB and will also receive 1-year free first-class insurance, along with a 5-year or 100,000 km vehicle warranty (whichever comes first), 5-year or 100,000 km free maintenance labor cost (whichever comes first).

 

Moreover, additional special offer with a low interest rate of only 0.99% (with a 25% down payment and a 48-month installment plan)² through designated financial institutions as the option to choose, and another option to select with a 5-year or 100,000 km maintenance package, which includes 24-hour emergency assistance for 5 years. Additionally, Mitsubishi family customers or existing Mitsubishi customers will receive an additional discount of up to 30,000 THB through the M-Drive application.

 

Customers can experience the ALL-NEW MITSUBISHI XFORCE HEV at roadshow events nationwide and at the Mitsubishi Motors booth (A9) at the 46th Bangkok International Motor Show at IMPACT Challenger Halls 1-3, Muang Thong Thani, where they can also explore other Mitsubishi vehicles that have received numerous quality awards.

 

For more information, please contact the Mitsubishi Call Center at 02-079-9500, available 24 hours a day, 7 days a week. Stay updated on Mitsubishi vehicles through our website at www.mitsubishi-motors.co.th and across all social media channels at MitsubishiMotorsTH.

 

¹ NEDC test procedure. Catalog fuel economy is calculated using specified methodology and may differ from real-world fuel economy.

² For Ultimate and Ultimate X

About Mitsubishi Motors Thailand (MMTh)

Mitsubishi Motors (Thailand) Co., Ltd., the largest plant in the MMC group and an export hub to more than 120 countries, is one of Thailand’s leading automotive manufacturers committed to produce and sell a range of vehicles that are eco-friendly, high in quality, performance, safety, comfort, technology and customer satisfaction. In 2018, MMTH officially opened Education Academy in Pathum Thani and celebrated a total production of six million units at the beginning of 2021. MMTh’s current range of vehicles includes MITSUBISHI TRITON, MITSUBISHI PAJERO SPORT, MITSUBISHI ATTRAGE, MITSUBISHI MIRAGE, MITSUBISHI XPANDER, MITSUBISHI XPANDER CROSS and MITSUBISHI OUTLANDER PHEV. To ensure the highest quality, MMTh uses its proving ground in Si Racha, Chonburi to assess products from design and prototype stages to pre-production and commercialization. This ensures customers take delivery of vehicles that are second-to-none in all aspects of quality.

• Please contact Mitsubishi dealers nationwide for more information and test driving, or contact Mitsubishi Call Center Tel. 02-079-9500 every day at 8:30 – 17:00 hrs.
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